See how Michael Cruchley, Priority Prism's California-based co-founder estimator, used the system to test faster estimating workflows, improve quote structure, and show how commercial estimating businesses doing $500K–$2M per year can protect pricing before jobs go wrong.
You are the estimator, the approver, the invoice chaser, and the client manager — often all in the same day. Priority Prism is built for you.
Michael Cruchley, our California-based co-founder estimator, ran a full 4-month pilot of the Priority Prism system inside his own flooring estimating business. The goal was simple: prove that a small flooring operation could compete with the big builders — not by working harder, but by working smarter.
Before the pilot, Michael was running like any small operator. One estimator buried in spreadsheets, manually chasing bids, losing sleep over missed addenda, and watching larger competitors submit faster, follow up better, and close more work.
He plugged in the full Priority Prism system. Every module. Every guardrail. Every workflow.
4 months. Here's what the pilot produced inside Michael's California business.
Michael's estimating business added measurable extra profit during the 4-month pilot — driven by faster turnaround, better close rates, and tighter pricing discipline.
Same scope of work. The system carried the takeoffs, proposals, follow-ups, and change orders so Michael could be on-site instead of in spreadsheets.
Not 12 months. Not "eventually." Four months from plug-in to a working, audited pricing system inside Michael's business.
Michael went from submitting 3-4 bids per week to 15-20. The system handled scope extraction, takeoffs, and proposal generation — he just reviewed and approved. Same hours, 4x the output.
Every bid got a follow-up. Every addendum was flagged. Every deadline was tracked. The Follow-Up & CRM workflow handled relationship maintenance for him — no more "I forgot to chase that one up."
The Guardrail System caught 11 scope changes in the first 3 months that would have been absorbed as losses. Every one was flagged, costed, and approved by the GC before work moved forward. That alone saved tens of thousands.
Deposits were triggered on schedule. Progressive invoicing milestones were set and tracked. Payment reminders went out on time. No more chasing clients for money — the system handled it.
His admin load went from 14-hour days buried in spreadsheets to a few focused hours. The rest of his time went on-site, building relationships, and making the decisions that actually grow a business.
I was skeptical. Twenty years in this industry and I'd seen every "game-changing" tool come and go. But Priority Prism actually delivered. In 4 months, my business changed completely. I'm submitting more bids than I ever thought possible, my margins are protected, and I'm not working myself into the ground anymore. The system doesn't replace what I know — it just makes sure I can actually use what I know at scale. I went from competing against the big guys to outpacing them. If you're a flooring estimator still doing everything manually, you're leaving serious money on the table.
Hear it straight from the source. Michael will join the Priority Prism founders live on April 1st, 2026 at 3:00 PM AEDT to share his full experience — the good, the challenges, and the results. Ask him anything.
Hosted on Google Meet from the comfort of your own home. Be as anonymous or as present as you like — camera and mic are totally optional.
April 1st, 2026
3:00 PM AEDT (UTC+11)
Google Meet
From home — camera & mic optional
Free to attend
No cost, no commitment
One lucky business gets the entire system integration free. The same system Michael uses inside his own California estimating business — the one we built and pressure-tested in his 4-month pilot before opening to founding members. You've got to be signed up to win.
ENTER THE GIVEAWAYFull system access. Every module. Every guardrail. Every workflow. The same setup Michael ran in his California estimating pilot — for less than a coffee.
START TODAY FOR $1Limited founding client spots. Once they're gone, they're gone.